Normally I try not to do the same thing twice but when the opportunity to go to the International Auto Show in Detroit on ‘Insider Day‘ I couldn’t resist. Thanks to a nice nephew who got the tickets from the company he works for, and the weather still holding (no snow) I made the trip up and back to Detroit on a Wednesday.
Similar to last year the parking is very expensive for Detroit, but with it being Inside Day there was no crowd, and those that were there were other ‘insiders’ or the press, which made it so much better than 2015.
Held at Cobo Hall in downtown Detroit the level of investment in presentation by the participating companies is immense. If you attending a car show in Cleveland or Pittsburgh you are greeting with a large open hall with carpet across the entire floor, and individual desks with some stylish backgrounds, with a couple of the larger car companies (Ford, Chrysler, Chevrolet) having an elevated stage with a car on it.
In Detroit some of the companies have two level displays built, with lounges. The level of multimedia for presentation is second to none.
Another feature of this car show are the number of announcements of new cars, followed by those cars being on display.
Prototypes are also always present.
Even the models who do the presentation have a more professional style and approach.
All in all a Insider Day at the International Auto Show was a great time.
