When fate lands in your lap, or town, use it for all it’s worth. Roswell, New Mexico was handed something in 1947 that they have made a cottage industry off of ever since – an alien spacecraft crash.
Many of the businesses in town celebrate this notoriety in their advertising.
Easily the biggest tourist spot in town is the UFO Museum. It has a great deal of information on UFOs, both those that prove and those that disprove.
They also have some interesting displays.